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How do we
go about optimising a website?
Identify the products and
service queries that users ARE typing in and focus on those words.
Identify the keywords that we will target:
In order to attract potential customers, it is important to focus on
the people that are actually interested in your products and to not
focus on trying to attract every single person to your website.
Choose relative keywords
We
identify keywords that are bringing people to your site that are
likely to make a purchase or at least be interested in your
offering. For example: if you sell graphic design services, you
would focus on the products that you offer like business cards and
brochures and try to avoid having people that are searching for
interior design services or architectural design services from
finding you as they are not potential customers for graphic design.
We identify those products and services and focus on getting those
targeted customers to your site by trying to think like the customer
and then measuring the success and refining the process to be more
effective.
Understanding the client
One of
the most common mistakes is that often business owners assume that
customers know the jargon that surround the industries that they
operate in and focus on those words, when in fact users are typing in
all kinds of other queries to try to find them. SEO identifies this
problem and by tracking user behavior we can refine your website to
be inline with your market, which should result in more targeted
traffic and therefore more sales!
Why do I need SEO?
If done properly you will
make more money.
If you are not at all on
Search Engines:
More and more people use search engines everyday to find
products and services that they want to pay for, if you are not in
the search results you are loosing money.
If your site is listed in Search Engines:
You are somewhere on the search results pages, but you are not
appearing near the top, you are loosing out on potential customers
and loosing money to your competition.
If you are somewhere near the
top:
If you are somewhere in the top 30 - 50 places, but would like to
get further up the list, you can generate even more traffic by
refining your SEO.
What can SEO-Spring do for me?
We will try our best to put you
at the top!
We are constantly striving
to use the best techniques available to ensure that our clients stay
as close to the top of the search results as possible. We realise
that there are also other companies out there that are trying to do
the same, so we stay as up to date as possible and are constantly
trying to keep ahead of the pack.
How long does
it take?
The sooner you start the better.
Time to effect.
The SEO process can take a
while to kick in and there are several factors involved, Google
may take up to a few months to index your website or identify the changes
made that may effect your search result position, so it is best to
start straight away.
Does it ever end?
It is also important to keep in mind that your competitors are also
likely to be busy with their own SEO campaigns and its therefore an
ongoing process. Also Google is constantly changing the way that
they rank sites, so its important to keep up with those changes as
they are made.
SEO ethics.
We will only use ethical ways of
SEO.
SEO-Spring strives to use
ethical way to get you to the top, this will ensure that you are not
penalised by search engines. If you are penilised you will not
appear in any search results pages and will therefore not get any
traffic that way. Search Engines are on the lookout for people that
use bad tactics to try to get hits. |
