Our client - a UK-based transport company- advertises for haulage services throughout the European Union. But its business really began 'going places' after replacing multiple contact numbers with a new 'city' number.
The challenge
With four separate phone numbers appearing in adverts - for its offices in London, Manchester, Edinburgh and Liverpool - the company realised that customers were confused about who to call. But the directors knew that purchasing a professional PABX (hardware switchboard) to integrate the four phone numbers would cost thousands.
The solution
The company chose a 0207 Central London-style number to serve as their central point of contact. They also added {GLOS:switchboard}, allowing customers to choose the office and service they wanted - and be connected swiftly.
Business benefits