A successful UK supplier of office equipment has increased turnover by 25% - and gained a competitive edge over rival companies. By using dmAllTalk for 30 minutes every week, the company's sales director has been able to keep his five regional sales teams fully-focused on new products and the latest special offers.
The challenge
Although the annual sales conference proved a valuable tool for motivating its 22 regional salespeople, the company found that key messages were forgotten quickly and email updates overlooked. The company needed to improve its sales focus all year round.
The solution
The sales director encountered call conferencing for the first time when dealing with a US-based supplier. His American counterpart was surprised that teleconferencing didn't exist in the UK... or so they thought. However, the sales director then discovered dmAllTalk and was surprised it didn't include rental - unlike many US services.
Business benefits