Our client - a company renting holiday apartments - has seen a significant increase in sales after choosing an 0800 number to use in its advertising. The cost of paying for customer calls has been repaid in extra profits - more than 20 times over.
The challenge
The company needed to be more profitable. Most calls would last 20 minutes - and half would result in sales worth around £167 each. But despite good margins, the company just didn't get enough calls from adverts. They needed to increase their 800 sales per year.
The solution
Using a {GLOS:connect} 0800 number costing 2.05 {GLOS:ppm} (the rate for their call volume), the company needed only a 1% improvement in leads to justify the extra cost. In fact, the results far exceeded their expectations.
Business benefits