What is the benefit of Search Engine Marketing (SEM)?
In short you will
get more traffic.
If done properly,
search engine marketing (SEM) techniques will
generate more user traffic to your site no matter where
you are based in South Africa. The traffic that ends up
on your website should be users that are interested in the
type of product or services that your business has to
offer. This is achieved by targeting search words and
search phrases that users are likely to type in to find your
business services and staying away from ones that do not
bring in relevant users. The more unique the keywords
and search phrases the easier it is to get to a
high
position in the search results, which is why research is
often necessary. The fastest way to generate website
traffic is through
Google Adwords / Sponsored Links as it it almost
instant, but the cheapest way to get traffic is through
a well optimised or
Search Engine Optimized (SEO) website.
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What is SEO (search engine optimisation) and why do I need
it for my website?
The longer you leave it, the longer it will take you to
be competitive through SEO online.
SEO (Search engine
marketing) is more than a listing with a
search engine,
it involves many different aspects of content, design,
coding and linking. SEO if done properly will put you in
the top results in Google which will naturally result in
more organic or
search result based traffic. Every time
you are not listed in the top results in Google other
companies are benefiting through less competition. More
and more people in south Africa are using Google to
research companies and make buying decisions online. It
can take months for Google to “index” or list your site,
so the longer you leave it the longer it will take in
the long run to begin generating online traffic. The sooner you
begin the sooner you will have data to analyze and
therefore improve the
SEO
and page rank of your site.
Read More on SEO |
SEO - Brings your website up the ranks in the
Search Engine Results page. |
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What is Pay-Per-Click Advertising / Google Adwords and
why do I need it for my website?
They accelerate your
online traffic instantly, and the return is easily
measured via statistics supplied.
Google Adwords
or otherwise known as
sponsored links are an instant way to accelerate your
online traffic and
increase sales.
Google Adwords appear above
or on the right hand side of search results on Google.
They may also appear on Google's partner networks if
opted for. The user controls how much is spent by
setting a maximum they are willing to pay for each click
and the daily budget, so it is not possible to spend
more than your are willing to. Your are only billed when
the advert is clicked on and through the analytics
statistics it is easily possible to see exactly what
return you are getting for the amount of money you
spend. You also set the keywords that you want to
activate the adverts, so your Adwords are only displayed to
users that are searching for what you have to offer. Furthermore it is
possible to target certain areas, so you are not wasting
any more advertising to people outside the region that
you operate in.
Read More on
Adwords/Sponsored Links |
Pay-Per-Click Advertising / Google Adwords
Appear either above or next to the search
results. |
Why should I hire SEO-Spring?
We have shown great results and have experience.
SEO-Spring is the result of over 10 years in the
IT industry and online marketing. We have put
many websites into the first position in search
results and many more within
the top five. This has resulted in our clients receiving more business at a reasonable cost
and a good
return on the money spent. We do not use any unethical
approaches and try to stick to the guidelines that the
various search engines suggest at all times to ensure that your
online
growth is steady. Please feel free to
contact us for a
free quotation or for more information. |